Add all the gifts that should be made this year, then compare it to the gifts that actually get made. How much revenue is lost? Unfulfilled verbal commitments, unpaid pledges, gift paperwork that took too long. There are a host of reasons why some donors who should make a gift, don't.

During this workshop we will explore common ways well-intentioned donors fall through the cracks, and specific strategies fundraisers and fundraising leadership can use to recapture that lost revenue.