Thursday, April 17 at 2:00 PM ET

How does a Virtual Engagement Officer (VEO) know how to have a meaningful two-way conversation about your organization — one that reflects your mission, priorities, and voice?

In this session, we’ll explore how a VEO learns from your organization’s existing knowledge — including your messaging, campaigns, and content — to engage donors in relevant, personalized outreach. From surfacing long-forgotten lectures to repurposing underused content, a VEO understands what matters and knows when and how to use it.

You’ll get a behind-the-scenes look at how a VEO adapts to your organization’s strategy and builds authentic donor relationships at scale — just like a human fundraiser would.

We’ll touch on:

• How VEOs source relevant content from across your organization
  
  
• The four components that make up a VEO’s knowledge base
  
  
• How VEOs carry on thoughtful, two-way conversations with donors

If you’re wondering how a digital teammate can feel this personal — or how to scale relational fundraising with limited resources — this session is for you.