The Art of the Double Ask

Donor retention across the nonprofit sector hovers around 42% — yet most advancement teams rely on annual solicitations to build the pipelines. The double ask changes that.

Imagine a year’s worth of stewardship and impact touchpoints, rather than annual solicitation, because you’ve already secured the gift for this year, next, and even beyond.

In this session, Givzey's Chris Adams walks you through the double ask. What is it? Why does it work? How do you make it a standard part of your fundraising practice?

From developing your “why” to objection-handling, you'll leave with a clear framework a systematic approach to turning one-time supporters into multi-year partners.

In this webinar, you'll learn:

• How to develop your "why" for multi-year giving
• What the data says about retention and pledge fulfillment
• How to identify and overcome the most common donor objections