Webinar  010825  New Rules of Fundraising

From Overwhelmed to Optimized

Wednesday, January 8 at 2:00 PM ET
In 2024, we saw frontline fundraisers, advancement services professionals, and fundraising leadership struggle with growing the major gift pipeline, retaining donors at the last minute, ensuring a world-class donor experience for all levels of giving, and more.

But we also saw so much progress: more than $225M in gifts secured with digital gift agreements; multi-year pledge strategies extend to all levels of giving to improve retention; lost gifts and countless manual hours saved by automating pledge reminders; and donors respond to the longterm visions of the organizations they support - rather than one-off resolicitation campaigns.

In this live interview, Givzey's Chris Adams will show you the Top 10 New Rules for Fundraising in 2025. You'll learn:
  • How other organizations are transforming the state of donor retention
  • Donor experiences that drive increased giving
  • Why pledge strategies are no longer reserved only for major giving
  • Donor-centric CYE and FYE strategies that convert LYBUNTs and SYBUNTS before your deadline
  • And much more.
These insights are drawn from the data behind thousands of documented gifts worth more than $225M and the donor journeys they encapsulate.

2025 is a critical year for nonprofit fundraising. Register and join our live interview to start the new year ahead.

The New Rules of Fundraising for 2025

View Now