Givzey - Give Now, Pay Later & Flexible Giving Options for Nonprofits and Donors


Adam Martel Named to Bostons 40 Under 40
Where It Began

Fundraising First

Givzey's story starts with a frustrated fundraiser. Our founder and CEO, Adam Martel spent years climbing the ranks. He was a frontline fundraiser at the top of his game, highly effective at building donor relationships and closing gifts. But, when he looked at the big picture, there was an issue: he was at max capacity and fundraising goals would only increase to keep up with growing demand. Adam realized there was too much tedious work in the way of getting his job done – inspiring donors at scale.

Building A Solution

First AI for Fundraising

When Adam realized other fundraisers felt the same but nobody had a solution, he set out to build one. He began applying artificial intelligence (AI) to his problem and saw that he could let technology worry about logistics like who to reach out to today and why – so he could spend more time engaged with his donors. It wasn't long before he founded Gravyty, the first AI platform created specifically for nonprofit fundraising.

Givzey Give Now, Pay Later Booth
Building A Team

A Team of Fundraisers

Rather than starting with a team of AI specialists, Adam assembled a team of fundraisers. Because the team was built from the ground up of people who were laser-focused on the problems that exist in fundraising and motivated to build solutions, Gravyty grew into a massive success.

A New Focus

Overcoming Donor Barriers

Gravyty's core team of fundraisers regrouped, this time with a new focus. From their time together solving fundraisers' problems, the team knew that there are some objections that even the best fundraisers can't overcome, like being able to 'afford' charitable giving. They asked, "Are there any ways we can offer flexibility for donors who want to make a gift?" Givzey was born from that single question.

Givzey Street Display
Givzey Office Sign
A Fundraising Company

Give Now, Pay Later & Flexible Giving Solutions

So, when people ask, "What are you? A tech company? A payment solution? A fintech company?..." We tell them no. Givzey is a fundraising company, built by fundraisers, that uses technology to solve fundraising challenges.