Multi-Year Giving for Advancement in Athletics

Watch Now, On-Demand

Fundraising in College Athletics has its own set of unique challenges and goals, separate from academic fundraising. However, these programs cannot sit in silos. It takes strategic vision and leadership to optimize the partnership between university advancement and athletics advancement.

In this webinar, Dr. Jason Penry of Penry Advisors will speak with Givzey about how multi-year giving strategies benefit this partnership and solve core issues within athletics fundraising: retention, building pipeline, and booking revenue today.

Dr. Penry has 20+ years in athletics fundraising, experience with three successful billion-dollar capital campaigns, and has held advancement leadership roles at Texas A&M, Oklahoma State University, Texas Tech, and Arkansas State, in addition to chairing the governing board for the National College Baseball Hall of Fame.

Come learn how to strategically develop a multi-year giving strategy that:

  • increases retention
  • grows major and planned giving pipelines
  • immediately increases bookable revenue



Multi-Year Giving for Advancement in Athletics

Watch Now