In fundraising, the solicitation stage is a carefully crafted series of engagements that leads a donor from proposal to stewardship.

 

However, the steps between a verbal commitment and closing the gift are anything but simple. This stage is filled with:

 

All of these tasks create a lengthy process that leaves donors waiting.

 

This "Messy Middle," which begins after a fundraiser secures a commitment, is where the donor experience becomes most at risk.

 

Join Givzey as we walk you through commitment to close and show you best practices for eliminating donor risk and streamlining commitments through the Messy Middle.