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New research across 100+ nonprofits reveals a striking truth: fewer than 3% of donors are actively managed by gift officers, leaving 97% behind.
Most organizations, whether they manage 5,000 or 9 million records, engage only a small fraction of their donor community in a truly personal way.
This “Donor Gap” has real consequences, including stalled pipelines, weaker participation, delayed major gift readiness, and missed opportunities to deepen relationships. The majority of donors may exist in your CRM, but without meaningful touchpoints, they remain disconnected from your mission and at risk of being lost for good.
In this webinar, we unpack the data, explore what it means for the future of fundraising, and show how Autonomous Fundraising offers a new standard. You’ll see how trusted digital labor can scale personal engagement, accelerate donor pipelines, and ensure more of your community feels seen, connected, and ready to give again.
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