Your CRM is more than a database—it’s a goldmine of opportunity. Sitting quietly in your records are lapsed donors, former volunteers, and once-engaged individuals who have the potential to make a lasting impact on your organization’s future—but who haven’t responded to traditional outreach, sometimes in years.

In this fireside chat, The Jackson Laboratory team shares how they put their Virtual Engagement Officer (VEO), Jackie, to work reigniting connections at scale. Learn how they sent over 5,000 personalized messages, reengaged event attendees and lapsed supporters, and even secured a $2,000 gift from a donor who hadn’t given in years. This session will show how scalable, autonomous outreach can unlock new pipelines and surface future major donors hiding in plain sight.

Join us to learn:

• Why The Jackson Laboratory deployed a Virtual Engagement Officer (VEO) to focus on lapsed and non-donors
• How they’re using personalized, scalable outreach to reengage cold audiences
• Real results from 5,000+ messages sent
• What the JAX team has learned about integrating digital labor into their fundraising strategy
  
  

If you're looking for a smarter, faster way to reconnect with hard-to-reach donors, this session will offer both inspiration and practical takeaways.