Why does a donor who's given $50 a year for over a decade suddenly make a $10,000 gift? For City College of New York, the answer wasn't a bigger ask. It was consistent, personal attention from Benita, the college's Virtual Engagement Officer.

Join Dee Dee Mozeleski, Senior Vice President of the Office of Institutional Advancement, Communications and External Relations as she walks through what actually moved donors to give more: which donors responded, what kind of outreach worked, and how a team of five fundraisers built engagement at a scale they couldn't reach on their own. Dee Dee will share real examples from CCNY's portfolio, including the data behind giving upgrades and what it revealed about donor behavior her team hadn't expected.

This session is for advancement leaders who want to understand what actually drives donors to give more, and how Autonomous Fundraising makes that kind of engagement possible at scale.