Giving Days are some of the highest-energy moments in the fundraising calendar—24 hours of connection, pride, and generosity. But the momentum doesn’t have to stop when the clock runs out. With the right approach, Giving Days can be a launchpad for lasting donor relationships and multi-year support.

In this session, we’ll explore proven strategies for maximizing Giving Day impact before, during, and after the event. You’ll see how institutions are turning one-day gifts into multi-year commitments and building stronger donor pipelines in the process.

You’ll learn how to:

• Build pre-event excitement and commitments that create early wins

• Use real-time conversations on Giving Day to secure longer-term support

• Keep the post-event energy alive through timely stewardship and follow-up

• Leverage multi-year giving to strengthen donor retention and increase lifetime value

Whether you’re a Giving Day veteran or launching your first, this Lunch and Learn will equip you with practical tactics to transform 24 hours of generosity into years of impact.