When a gift officer at William & Mary went on leave, nearly 450 donors could have gone cold. Instead, the team transitioned the portfolio to Wren, their Virtual Engagement Officer.

Wren was deployed to reach alumni sitting at the intersection of the annual giving and major gift pipeline: donors with real potential who weren't receiving personal cultivation.

After one year, Wren has raised $150,176. William & Mary's story is a blueprint for how autonomous fundraising fills the gaps that every advancement shop has, but few know how to solve.

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