Grateful patient donors give from a deeply personal place. The challenge for most advancement teams isn't donor willingness, but the capacity to have those conversations one-to-one at scale.

MUSC added James, a Virtual Engagement Officer, to expand the reach of its clinical-focused fundraising. Drawing on five years of grateful patient activity, James has built connections that have driven meaningful upgrades and lapsed donor recovery. Download the case study to learn how MUSC structured James's portfolio and the results they are seeing since launch.

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