With only three frontline fundraisers managing thousands of constituents, DeLaSalle High School faced a critical challenge: their top donors were aging, but current and past parents—the next generation of major donors—weren't receiving the personal cultivation they deserved.

Then they launched Isla, their Virtual Engagement Officer, focusing on the parent community. In seven months, Isla raised $84,000, re-engaged 8 lapsed donors, and uncovered high-value giving opportunities the team hadn't seen before.

This case study reveals how DeLaSalle identified parents as their most strategic segment, the results from prioritizing this under-resourced community, and the broader engagement opportunities Isla uncovered beyond fundraising.