A gap in leadership annual giving coverage is a pipeline risk, and Bucknell University knew it. When the team converted its leadership annual giving officers into major gift officers, donors in the $1,000–$5,000 range lost their personal connection to the university, and giving patterns started to erode.

Bucknell's answer was Lauren, a Virtual Engagement Officer. Since launch, Lauren has raised over $1 million and reactivated donors who hadn't given in years. See how Bucknell closed the gap and built a stronger pipeline in the process.

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