With 110,000 alumni and a lean advancement team, Indiana State University faced a familiar challenge: too many donors at the base of the giving pyramid were not receiving the one-to-one engagement needed to stay connected.

As Indiana State entered the final stretch of its $100M campaign, most staff capacity was focused on major gifts, leaving annual giving donors under-engaged. Advancement leaders needed a way to strengthen donor retention, boost participation, and build sustainable support without adding staff.

Fill out the form on the right to learn how Samantha, Indiana State’s Virtual Engagement Officer (VEO), helped raise more than $47,000 from 500+ gifts in just four months—while increasing alumni event attendance and extending the university’s culture of care beyond graduation.