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Every fundraiser knows the rush of Giving Day - the energy, the urgency, the spreadsheets, the caffeine. But behind the excitement sits a bigger truth: your team doesn't have enough hands to engage these donors throughout the year to make your giving day even more successful.
In this session, former frontline fundraisers Casey Maloney and Renee Quinn sit down to talk candidly about the capacity gap for these specific donors that has always existed leading up to - and on - Giving Day.
You'll hear results from higher education partners whose Virtual Engagement Officers (VEOs) raised more than $300,000 across 12 Giving Days, re-engaged hundreds of lapsed donors, and drove participation rates as high as 50% within assigned portfolios - all without adding a single FTE to their teams.
Together, Casey and Renee will explore how VEOs scale your staffing capacity through trusted digital labor that builds real momentum before, during, and after Giving Day - transforming it from a 24-hour sprint into a year-round strategy for connection, consistency, and giving.
You’ll Learn:
- What fundraisers really need (and rarely have) to make Giving Day sustainable
- How Autonomous Fundraising creates personalized engagement at scale
- Real VEO Giving Day results from partners across higher education
- Why consistency, not urgency, drives stronger participation and donor retention for your Giving Day
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