Thursday, November 13 at 1 PM ET

Parent giving is fast, high-touch, and time-bound. With only four years on average to capture parents' philanthropic attention while their students are enrolled, advancement teams must be both strategic and efficient about every engagement touchpoint.

Join former frontline fundraiser Casey Maloney for a practical session on creating exceptional donor experiences for every parent—whether they give $100 or $100,000—while building lasting relationships that extend beyond graduation. You'll see how to standardize and automate gift documentation so parents get a clear, donor-friendly experience from day one, freeing your team to focus on meaningful stewardship and cultivation.

What We'll Cover:

• The Four-Year Challenge: Why the undergraduate years represent a critical window and how to make every year count with first-semester timing, in-semester nudges, and quick wins that build confidence and accelerate upgrades
• Year-Round Engagement: How to capture parents' attention at any point in the calendar—not just during the traditional fall giving season
• Streamlined Documentation: See a demo of fast, intuitive e-sign flows and smart pledge schedules that create a donor-friendly experience from the start
• Automation That Frees Your Time: Discover how Givzey enables you to secure multi-year commitments, automate pledge reminders, and eliminate manual tracking—so you can focus on relationship building, not administration
• Better Collaboration: Learn how a centralized, searchable record keeps advancement and campus partners aligned without adding systems or overpromising access
• From Interest to Intent: Proven approaches for converting parent connection into documented commitments and positioning them as lifelong supporters