Norfolk State University's advancement team looked at their donor base and saw an opportunity most teams don't have the capacity to act on. So instead of starting small, they launched two Virtual Engagement Officers at once, splitting coverage between lapsed and at-risk donors and mid-level donors ready for an upgrade ask.

The result: a small team expanded their donor reach by 5x number of donors they could actively manage, without adding a single headcount.

In this webinar, we'll talk with Norfolk State about how they made that decision, what it looked like to launch two VEOs simultaneously as an HBCU with a lean advancement team, and what they've seen from donors since. We'll get into the early results, what surprised them, and what they'd tell another team weighing the same math.