Most donors who give once are willing to give again. The challenge is showing the impact of their gift and structuring your ask so they’re not just saying “yes” for today, but “yes” for the long term.

For many advancement teams, multi-year giving is treated as a separate conversation: something to revisit at renewal season, after the initial gift has already been processed and the momentum has faded. But a growing number of teams are shifting that approach — building longer-term commitments into the donor conversation from the start, and putting the systems in place to manage those pledges without adding complexity to an already stretched workflow.

In this session, we'll walk through what that shift looks like in practice. You'll hear how teams are introducing multi-year giving earlier in the donor relationship, what makes it easier for donors to say yes, and how better gift documentation tools are reducing the manual follow-up that has historically made pledge management so time-consuming.

You'll come away with:

• Practical approaches to introducing multi-year commitments earlier in the donor conversation
• A clearer picture of where manual processes are creating friction in your current pledge workflow
• Strategies for building a giving program that compounds over time rather than starting over each year