Lapsed donors represent one of the most overlooked opportunities in advancement—donors who already know and trust your institution but have fallen through the cracks due to capacity constraints. St. Mary's University recognized this gap and implemented a Virtual Engagement Officer to recapture and retain these valuable relationships.

Just five months into their Autonomous AI VEO program, St. Mary's has already achieved 100% of their reacquisition goal and 74% of their revenue target. This session explores their strategic approach to portfolio design, including their focus on lapsed donor recapture and school-specific engagement initiatives.

Learn how St. Mary's structured collaboration between central advancement and deans, and approached goal-setting for their unique portfolio needs. You'll leave with practical insights for launching a program that expands capacity and delivers meaningful results.

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